As a follow up to the damning publication by the National Institute of Marketing of Nigeria(NIMN) condemning MARKETING EDGE magazine for “a breach of the institute’s Act 2003 with respect to ‘rating’ (sic), solicitors to the publication have written, demanding a retraction and an apology from the Council. In the letter addressed to the President…
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Marketing Industry Ratings:NIMN Battles Marketing Edge
What is happening to the marketing profession in Nigeria? Are industry regulators taking things too far or not doing enough? How do we know when the regulator has crossed the line? Should a regulator be interested in awards and ratings done by industry players for instance? Should a regulator be worried about who is being…
Celestial’s Luli Concert: 9 Amazing Facts
Apart from its primary objectives, Luli has become a piece of brilliant marketing and perception management project for the church itself, even if that was not the original plan Sometime around 1am, Luli’s energetic MC, Ibukun Oni, who has held forth in that role for the 7th season, invited a well-known celestial pastor, Prof Ekunola…
Haamah The Bitters
Scarlet Eagle hits the crowded bitters market with yet another product. Haamah the bitters may have something different to offer in a world of me toos. There is something about the Nigerian bitters market. Whoever it was that first introduced Africa’s first wildly successful bitters, Alomo, into the Nigerian market from Ghana must be…
Mother Tongue Show by XLR8 targets Kids, Mothers.
Finally someone is doing something about the vexed issue of our disappearing mother tongue. Nigerians and maybe Africans even are somewhat laid back about the dire consequences of ending up with an Africa where only English, French and Arabic will be spoken by over a billion Africans, none of whom can speak a word of…