Well, until you open one bottle and take a sip. At N30 daily and N150 weekly, subscribing to a mobile channel on the MTN/Starnews platform may not look like a big investment. As this essay argues however, that thinking misses the point. With the typical mobile user almost drowning in a deluge of free content,…
Category: Campaign
Jameson Charms Lagos
Jameson Irish whiskey has come a long way in Nigeria from its humble beginnings as a low cost whiskey for second runner ups in the general section of clubs and parties. It has moved up the ladder and sped past some former market leaders and is now priced and perceived as a premium whiskey. This…
Fast Money from Fairmoney?
It’s a fair deal overall. But too many promises spoil the offer. Dilution is what happens when you mix your USPs with a basket of me-too claims. Whatever happened to the single, parity breaking proposition? Reading through Punch online this morning I found it irresistible to pay some attention to the current Fairmoney advertising campaign….
A Job Hunter and the Copy Wizard of Rosabel Advertising
A chance meeting with my former boss in Rosabel Advertising in the 90s in a local restaurant in Ikeja GRA inspires this exciting journey down memory lane back through 3 decades I saw this advert in the Guardian, I think it was a half pager, asking “experienced copywriters who can prove it” to apply for…