Yesterday the news came through that Nigeria’s giant beverage manufacturer, Guinness, has decided, in consonance with Diageo International (which is the majority owner of the Nigerian company), to stop the importation and distribution of the original Diageo brands that until recently were its pride. These top spirit brands include Johnny Walker, Singleton, and the original…
Category: Brand Feature
Erisco’s Storm in a Soup Pot: 8 Errors
An innocuous Facebook post sparks off the biggest consumer-manufacturer feud in years. In this epic struggle, Nigeria’s king of Tomato paste, Chief Eric Umeali sees massive conspiracies against his tomato empire when a certain Chioma Egodi does a review against one of his darling brands. Without hesitation, he goes for the jugular by having her…
Nigerian Breweries baptism of wine and spirit.
For nearly 75 years of aggressive market expansion and domination of several categories of the beverage market, Nigerian Breweries kept its long, restless arms away from the wine and spirit segments. All that changed with the Heineken initiated acquisition of Distell Nigeria which has a wide array of spirits, ciders and alcoholic and non alcoholic…