Finally someone is doing something about the vexed issue of our disappearing mother tongue. Nigerians and maybe Africans even are somewhat laid back about the dire consequences of ending up with an Africa where only English, French and Arabic will be spoken by over a billion Africans, none of whom can speak a word of…
Month: September 2023
Saving Marlian Music: 6 things Naira Marley must do
Since his dramatic entry into the Nigerian music scene, Naira Marley, whose real name is Azeez Fashola, has shown tremendous dexterity in his ability to showcase his music and market not just his talents but that of the other artistes under his Marlian record label. However, the sudden and tragic passing of highly talented street…
Nigerian Breweries baptism of wine and spirit.
For nearly 75 years of aggressive market expansion and domination of several categories of the beverage market, Nigerian Breweries kept its long, restless arms away from the wine and spirit segments. All that changed with the Heineken initiated acquisition of Distell Nigeria which has a wide array of spirits, ciders and alcoholic and non alcoholic…
Newstar Mobile Content: Will old wine sell in shiny new bottles?
Well, until you open one bottle and take a sip. At N30 daily and N150 weekly, subscribing to a mobile channel on the MTN/Starnews platform may not look like a big investment. As this essay argues however, that thinking misses the point. With the typical mobile user almost drowning in a deluge of free content,…
Jameson Charms Lagos
Jameson Irish whiskey has come a long way in Nigeria from its humble beginnings as a low cost whiskey for second runner ups in the general section of clubs and parties. It has moved up the ladder and sped past some former market leaders and is now priced and perceived as a premium whiskey. This…
Fast Money from Fairmoney?
It’s a fair deal overall. But too many promises spoil the offer. Dilution is what happens when you mix your USPs with a basket of me-too claims. Whatever happened to the single, parity breaking proposition? Reading through Punch online this morning I found it irresistible to pay some attention to the current Fairmoney advertising campaign….
A Job Hunter and the Copy Wizard of Rosabel Advertising
A chance meeting with my former boss in Rosabel Advertising in the 90s in a local restaurant in Ikeja GRA inspires this exciting journey down memory lane back through 3 decades I saw this advert in the Guardian, I think it was a half pager, asking “experienced copywriters who can prove it” to apply for…
Surviving Troubled Times
The president, Ifaki Progressive Union (Lagos Branch), Mr Jide Familoye, recently asked me to pen an essay on this subject for the benefit of our members. Here are my thoughts. My approach in this article is to identify commonly held myths and attack them with the truth. 1. There are no jobs because the economy…