As a follow up to the damning publication by the National Institute of Marketing of Nigeria(NIMN) condemning MARKETING EDGE magazine for “a breach of the institute’s Act 2003 with respect to ‘rating’ (sic), solicitors to the publication have written, demanding a retraction and an apology from the Council. In the letter addressed to the President…
Marketing Industry Ratings:NIMN Battles Marketing Edge
What is happening to the marketing profession in Nigeria? Are industry regulators taking things too far or not doing enough? How do we know when the regulator has crossed the line? Should a regulator be interested in awards and ratings done by industry players for instance? Should a regulator be worried about who is being…
Celestial’s Luli Concert: 9 Amazing Facts
Apart from its primary objectives, Luli has become a piece of brilliant marketing and perception management project for the church itself, even if that was not the original plan Sometime around 1am, Luli’s energetic MC, Ibukun Oni, who has held forth in that role for the 7th season, invited a well-known celestial pastor, Prof Ekunola…
Haamah The Bitters
Scarlet Eagle hits the crowded bitters market with yet another product. Haamah the bitters may have something different to offer in a world of me toos. There is something about the Nigerian bitters market. Whoever it was that first introduced Africa’s first wildly successful bitters, Alomo, into the Nigerian market from Ghana must be…
Acapella Challenge: Battle for Fame and Fortune
Music enthusiasts nationwide at the entry-level now have another opportunity to break into the big league if they succeed in the new Acapella Battle Season 1 by Vocal Art, a Lagos-based creative shop based on the mainland. According to a release by the organizers, “Vocal Art challenge is a daring contest, a platform that…
7 Reasons Guinness is saying goodbye to N14billion in sales
Yesterday the news came through that Nigeria’s giant beverage manufacturer, Guinness, has decided, in consonance with Diageo International (which is the majority owner of the Nigerian company), to stop the importation and distribution of the original Diageo brands that until recently were its pride. These top spirit brands include Johnny Walker, Singleton, and the original…
Erisco’s Storm in a Soup Pot: 8 Errors
An innocuous Facebook post sparks off the biggest consumer-manufacturer feud in years. In this epic struggle, Nigeria’s king of Tomato paste, Chief Eric Umeali sees massive conspiracies against his tomato empire when a certain Chioma Egodi does a review against one of his darling brands. Without hesitation, he goes for the jugular by having her…
Mother Tongue Show by XLR8 targets Kids, Mothers.
Finally someone is doing something about the vexed issue of our disappearing mother tongue. Nigerians and maybe Africans even are somewhat laid back about the dire consequences of ending up with an Africa where only English, French and Arabic will be spoken by over a billion Africans, none of whom can speak a word of…
Saving Marlian Music: 6 things Naira Marley must do
Since his dramatic entry into the Nigerian music scene, Naira Marley, whose real name is Azeez Fashola, has shown tremendous dexterity in his ability to showcase his music and market not just his talents but that of the other artistes under his Marlian record label. However, the sudden and tragic passing of highly talented street…
Nigerian Breweries baptism of wine and spirit.
For nearly 75 years of aggressive market expansion and domination of several categories of the beverage market, Nigerian Breweries kept its long, restless arms away from the wine and spirit segments. All that changed with the Heineken initiated acquisition of Distell Nigeria which has a wide array of spirits, ciders and alcoholic and non alcoholic…